Privacy Policy

Last Updated: 7th March, 2025

Westcountry Fruit Sales Limited, trading as WestCountry Foodservice ("we", "us", "our"), is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website (westcountry.co.uk) and e-commerce platform (orders.westcountry.co.uk). It also outlines your rights under UK data protection laws, including the General Data Protection Regulation (GDPR).

1. Who We Are

• Company Name: Westcountry Fruit Sales Limited, t/a WestCountry Foodservice
• Registered Address: S3 Narvik Way, Tyne Tunnel Trading Estate, North Shields, Tyne And Wear, United Kingdom, NE29 7XJ
• Contact Email for Privacy Inquiries:gdpr@westcountry.co.uk

2. What Personal Data We Collect

We collect the following personal data when you use our website or e-commerce platform:

• Name
• Email address
• Telephone number

This data is collected via account registration.

3. How We Use Your Data

We use your personal data for the following purposes:

• Customer support and account management
• Communicating with you about your account or inquiries
• Sending marketing emails or newsletters (only if you have opted in)

We do not share your data with third parties.

4. User Accounts & Your Rights

If you create an account on our platform, you have the following rights under GDPR:

• Access & Correction: You can request access to your data and request corrections if necessary.
• Account Deletion: You may request to delete your account and associated data. We will process deletion requests within 7 days of receipt.

To exercise any of these rights, contact us at gdpr@westcountry.co.uk.

5. Security Measures

We take appropriate security measures to protect your personal data, including:

• Encryption of sensitive data
• Firewalls to protect our systems

6. Marketing & Communications

We may send you marketing emails or newsletters if you have opted in. You can opt out at any time by:

• Clicking the "unsubscribe" link in our emails
• Contacting our customer team directly

7. Children’s Privacy

Our website and services are not intended for users under 18 years old. We do not knowingly collect personal data from children.

8. Cookies & Tracking Technologies

We use essential and performance cookies on our e-commerce platform (orders.westcountry.co.uk) to enhance your experience. These include:

Necessary Cookies (Essential for website functionality):

• account_user: User authentication and session management (Expires: 1 month)
• accountcode: Stores the account code for user identification (Expires: 1 month)
• cartguid: Keeps track of the user's shopping cart (Expires: 1 month)
• cookie-consent: Records the user's cookie consent preference (Expires: 1 year)
• tracked_account_code: Tracks the account code for session management (Expires: End of browser session)
• trackaccountdetails: Stores account details for session tracking (Expires: End of browser session)

Performance Cookies (Used for analytics and improving user experience):

• ajs_anonymous_id: Tracks unique visitors (Expires: 1 year)
• ajs_user_id: Identifies returning users (Expires: 1 year)
• ajs_group_id: Tracks group interactions (Expires: 1 year)

We do not use third-party cookies or track users across other websites.

Managing Cookies

You can manage cookies through your browser settings. Removing or blocking cookies may affect your browsing experience.

9. International Data Transfers

We do not transfer user data outside the UK.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any significant changes will be communicated on our website.

11. Contact Us

If you have any questions about this Privacy Policy or your data rights, contact us at:

• Email:gdpr@westcountry.co.uk
• Address: S3 Narvik Way, Tyne Tunnel Trading Estate, North Shields, Tyne And Wear, United Kingdom, NE29 7XJ

This Privacy Policy complies with UK GDPR and relevant data protection laws.